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Keiichi Matsuda is a designer and film-maker. His work explores the collision of physical and virtual, as technology transforms society, and new realities are born. Keiichi’s practice combines concept film-making and interaction design, to critically explore the future of everyday life. His work has been widely exhibited, from the MoMA to the V&A, as well as attaining viral success online. HYPER-REALITY was awarded Vimeo’s “best drama of 2016,” amongst other accolades. Next Reality named Keiichi as a top AR influencer, while he was serving as Leap Motion’s VP Design in 2018, and he led the Mixed Reality experience design team at Microsoft while developing next-generation AR and VR devices. Keiichi gained his Masters of Architecture from the Bartlett school. He lives in London.