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Jin Lim aka Jinnyboy is one of the first local YouTubers and social media influencers who changed the way Malaysians consumed media, as well as the advertising and marketing industry. A former radio DJ on Hitz FM, Lim became an overnight online sensation with the short film Ah Wing—Malaysia’s #1 Salesman. After posting the film on his YouTube channel, JinnyboyTV, Lim racked up over 100,000 views in just four days.