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Asia Insight - Season 8 Episode 5 The Change in China's Online Video Bloggers

Trailer
KOLs, an abbreviation for "Key Opinion Leaders," are a growing presence in Chinese advertising, video bloggers, and promoters who connect new consumers with products by using the strength of their personal recommendations. Their influence has been so great that the Chinese government built an entire industrial village for bloggers on the outskirts of Wuhan City. In this episode we meet the men and women who generate hundreds of millions of dollars and immeasurable support with the strength of their opinions.

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First Air Date: Apr 06, 2012

Last Air date: Oct 17, 2024

Season: 13 Season

Episode: 435 Episode

Runtime: 30 minutes

IMDb: 0.00/10 by 0.00 users

Popularity: 17.899

Language: English, Japanese

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