Asia Insight - Season 8 Episode 5 The Change in China's Online Video Bloggers
KOLs, an abbreviation for "Key Opinion Leaders," are a growing presence in Chinese advertising, video bloggers, and promoters who connect new consumers with products by using the strength of their personal recommendations. Their influence has been so great that the Chinese government built an entire industrial village for bloggers on the outskirts of Wuhan City. In this episode we meet the men and women who generate hundreds of millions of dollars and immeasurable support with the strength of their opinions.
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Episode
Democracy Through Laughter: Myanmar
Emerging Youth Culture in Chengdu, China
The Changing World Wholesale Market: Yiwu, China
Reviving a Silk Road Tradition
The Change in China's Online Video Bloggers
South Korean Youth Struggling for Work
Marriage and Migrant Workers - Tajikistan
Individuality and China's Unwed Women
Shanghai's "Children of the Stars" with ASD
Protecting Asian Elephants in Laos
Guardians of Taiwan's Migrant Mothers
The "War on Drugs" in the Philippines
Let There Be Neon Light: Hong Kong
Running for Cash in China
Growing Prosperity with Organic Farming - Cambodia
Fishing with Dolphins: Myanmar
The Entrepreneurs Reenergizing China's Rural Communities
A New Esports Hub: Hong Kong
Homegrown Cotton for a Homegrown Brand: Myanmar
Performing Your Story in China
Opening Doors to Independence - Disabilities in Vietnam
Changing Lives of Fishermen on the Yangtze River
Hongkongers Seeking Freedom in Taiwan
Taiwan's Bookstore Revolution
From Trash to Treasure: Indonesia
Extras in China: The Hengdian Drifters
Fighting Transgender Discrimination - Thailand
Homegrown Sustainable Forestry: Indonesia
Forgotten Dancers