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Toni's Film Club - Season 2 Episode 11 How Barbie Took Over The World

Trailer
The Barbie Movie had one of the best marketing campaigns the film industry has ever seen. Up until its premiere in July, it completely dominated the conversation. Not just on social media where it was trending all the time, but in the real world with some ingenious branding, countless partnerships and a release strategy so smart, that it snowballed into a massive event of it’s own. I spent some time looking into it, and broke down its success into the five main components that made it work: earned media, startegic partnerships, branding, barbenheimer and tone of voice.

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First Air Date: Jan 30, 2022

Last Air date: Aug 16, 2023

Season: 3 Season

Episode: 22 Episode

Runtime: 26 minutes

IMDb: 0.00/10 by 0.00 users

Popularity: 2.643

Language: English

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