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The Apprentice - Season 7 Episode 7 Freemium Magazine Launch

Trailer
The teams are called to gleaming offices in Fleet Street, home to London's oldest newspaper district. Lord Sugar informs the candidates they'll be creating and publishing a free magazine. But first he shuffles the teams, appointing the project managers. Free magazines earn money by selling advertising, but advertisers only buy space in titles with a surefire market. As such, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience. As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads' magazine. The other team, accompanied by 67-year old Nick, goes for the oldies market, and on the way comes up with some patronising names (causing raised eyebrows from Nick!). But despite some research with sprightly over-sixties, it soon descends into stereotypes. Karren winces as the lads' mag embraces innuendo and photoshoots get racy.

First Air Date: Feb 16, 2005

Last Air date: Apr 18, 2024

Season: 18 Season

Episode: 243 Episode

Runtime: 60 minutes

IMDb: 5.60/10 by 27.00 users

Popularity: 24.596

Language: English